When a small group of university scientists began linking computers on different campus sites at the very end of the 1960s, they had no idea that their work would one day spiral into a globally-accessible network in which the total number of pages is measured in the tens of billions.
Such has been the Internet's phenomenal and dizzying growth that much of the technology which supports it has grown organically and without much forward planning.
But what if the Internet was to run out of space? This isn't just a theoretical debate, but something experts warn could become a real issue within a few years. Now, one business school professor studying the issue believes he may have come up with a solution.
The problem isn't one of storage, but of location, the so-called IP addresses which are handed out to new sites. These are all given a unique number based on something called the IPv4 (Internet protocol version 4) standard, the system under which the web first expanded globally.
IPv4 assigns main host addresses using a system which gives around 4 billion possible combinations, a figure which at the time seemed greater than could possibly ever be used. But now the numbers are running out. A new system, IPv6, has been developed, but technical issues and a reluctance among Web companies to begin using it means it could be years before this is widely adopted.
Benjamin G. Edelman, a professor of business administration at Harvard Business School, is warning that such a bottleneck could seriously hamper the Internet, saying the Web is in danger of becoming "a victim of its own success."
!
